Task 1 Analysing the essay question
a task words discuss; explain
b content words strategies Infocision uses; how needs are fulfilled
c limiting words meet needs of employees; Maslow’s Hierarchy of Needs theory
d questions What are employee needs?
How does Infocision know about these needs?
What strategies does Infocision use to meet these needs?
What is Maslow’s theory?
How does the theory apply to Infocision’s employees?
Task 2. Note taking – suggested main points
Infocision Management Corp. - founded 1982 by Gary Taylor - teleservices firm
Company philosophy: ‘happier employee is a better employee’
Employees respected and valued
Top performers frequently receive awards e.g. cash, TVs, iPods, cars
“Employee of the Month” ceremonies reward staff who perform above company expectations
Job satisfaction fulfilled by training, encouragement, development, recognition, and creating happy environment
Healthy employees encouraged by:having gyms, fitness programs, stop smoking program with free nicotine replacement therapy in many locations;on-site doctor for all staff, including those not covered by Infocision health insurance
Child-care subsidies recently introduced
Company values – every staff member is highly regarded
Company aim – provide enjoyable and worthwhile jobs
Company results exceed competition due to services for clients and employee performance
ESSAY QUESTION
Discuss the strategies InfoCision uses to meet the needs of its employees. Explain how the needs that are being fulfilled relate to Maslow’s Hierarchy of Needs Theory.
Task 3 . Essay plan (SAMPLE ONLY)
Introduction
Maslow’s hierarchy – 5 levels/Lower order needs must be fulfilled before higher level needs
InfoCision – successful company – meeting needs of its employees
Essay will use Maslow’s theory to illustrate strategies
Body 1
Lowest level ‘Physiological’ – basic physical needs e.g. hunger, thirst, shelter
Theory in workplace – Need to earn enough money.
Infocision strategy:No mention of pay amounts.Assumption: higher level needs are being met therefore lowest need must already be satisfied due to hierarchy theory.
Body 2
2nd level ‘Safety’ – security, protection
Theory in workplace – safe and healthy environment, guaranteed benefits
Infocision strategy:Health looked after – fitness programs, gyms, on-site doctor, stop smoking program.Whole family health insurance helps workers with family, protecting more than employees. Healthy family results in workers not missing work to care for sick relatives.Child care – workers able to be at work when given child care place which can be hard to find. Reduced cost also helps family.
Body 3
3rd level ‘Social’ – sense of belonging, love
Theory in workplace – Good relationships with co-workers and bosses, social activities
Infocision strategy:Positive environment, want staff to enjoy their work.Company values each employee and client as individualTreat staff with respect and see as heart of business – staff feel they are central part of company
Body 4
4th level ‘Esteem’ – self esteem, recognition, status
Theory in workplace – High job status, valued by others, receive praise and recognition
Infocision strategy:Recognition – monthly awards “Employee of the month”Prizes for top performers – cash, iPods, TVs, cars.
Body 5
Highest level ‘Self-actualisation’ – self development
Theory in workplace – develop talent and skills; interesting & challenging job; make own decisions about work
Infocision strategy:Give training, encouragement and development
Conclusion
Restatement – 5 levels of Maslow’s hierarchy. Infocision satisfies all needs of employees. Company results reflect staff satisfaction.
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